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“Traffic Managers, what are they thinking?”

Have you ever wondered what other Traffic Managers go through on a daily basis? What they perceive to be the most difficult part of their job? How they decompress after a hectic day of “cat-herding?”...

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"Pssst… Did you hear?"

Gossip. Nothing can undermine the culture of an organization more quickly than gossip. Merriam-Webster defines it as: 1gos·sip noun \ˈgä-səp\ : information about the behavior and personal lives of...

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It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say...

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From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe...

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Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer...

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Paper Time Sheets and Passing Notes

Lisa Schardein, guest blogger I’m about to celebrate 20 years at Current360 and we have come a long way from where we were when I first came on board. We used to fill out daily paper time sheets that...

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You will truly be missed, our friend.

What an amazing legacy you leave behind in Second Wind, Tony. Rest in Peace. A funeral service for Tony will be held on Tuesday, July 7, 2015, at 12 Noon, at First Presbyterian Church, 37 S. 5th...

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The Client Contact Report

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.” — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact...

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Empower Your Traffic Manager

Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for a...

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“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything...

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It’s 2015.

Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s 35 days into the new year and I’m sorry to say...

View Article

Image may be NSFW.
Clik here to view.

From Babe Ruth to 1s and 0s

This year my grandmother turned 95 years old. Wow, 95 years old.  A lot has changed in the world of advertising, since the day my grandmother was born, in the spring of 1920. “Back in the day,” Babe...

View Article

Workflow and Employee Turnover

“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to inform everyone that Susan is no longer...

View Article


Image may be NSFW.
Clik here to view.

Paper Time Sheets and Passing Notes

Lisa Schardein, guest blogger I’m about to celebrate 20 years at Current360 and we have come a long way from where we were when I first came on board. We used to fill out daily paper time sheets that...

View Article

Image may be NSFW.
Clik here to view.

You will truly be missed, our friend.

What an amazing legacy you leave behind in Second Wind, Tony. Rest in Peace. A funeral service for Tony will be held on Tuesday, July 7, 2015, at 12 Noon, at First Presbyterian Church, 37 S. 5th...

View Article


Image may be NSFW.
Clik here to view.

Empower Your Traffic Manager

  Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a huge job for...

View Article

“Be so good they can’t ignore you.”

Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it for a moment. If you know everything...

View Article


Image may be NSFW.
Clik here to view.

Hello? Is anyone out there?

Do you ever feel like you’re alone in the advertising world? Like you’re constantly reinventing the wheel? If so, you may want to consider joining an industry-specific trade group. Belonging to a...

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How do you initiate jobs?

“The Client Contact Report is one of the single most important pieces of communication you’ll produce as an Account Executive.” — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact...

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How effective is your communication process?

While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your insight, Bob Bonifacio! At...

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